12 – Online Dating is Not a Contest.txt

Online Dating is Not a Contest

Online dating is not a competition between competing males for the attention of a female. Grow up. Change your mind set from “winning” to “searching”. This isn’t high school. You are all grown up and have been for quite some time, now. Your attitude is the most important asset you have. You should like yourself and not concentrate of all of the things that aren’t YOUR idea of the perfect guy…the one the all women want.

What is that women want, you ask? That’s the age old question. Being of the female persuasion myself, I can tell you a few things women want and don’t want.

Women want a man to be confident…NOT an arrogant jerk. There’s a big difference. You need to like yourself and not be self depreciating but you don’t need to come across like you believe that you are a gift to them from God and have just fallen from the sky. They don’t want you to think that THEY just fell from heaven and are some kind of perfect being, either. They can’t live up to that expectation.

Women want a communicator. The “strong silent type” really isn’t appealing at all. They think you probably don’t have an original thought in your head and you probably haven’t heard a word they said, either or that you just don’t care what they said or didn’t even hear what they said. They want you to be interesting enough to want to know more about you and they want you to think that they are interesting enough to ask intelligent questions about what is important to them, too.

Women do NOT want to be a prize to be won. They don’t want to be a trophy. They want to be the ONE woman that you want to be with.

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14.txt

How to Think Like an eBay PowerSeller.

So what’s a PowerSeller? PowerSellers are the people on eBay who’ve made it, recognisable by the little ‘PowerSeller’ badge next to their name. You’ve probably seen these people around – and to succeed on eBay, you want to think the way they do.

How to People Get the Right to Call Themselves PowerSellers?

eBay gets to decide who can be a PowerSeller and who can’t, and they have strict requirements. To get in at the minimum PowerSeller level, you must have a feedback rating of at least 100 (minimum 98% positive) and sell at least $1,000 worth of items every month for three months in a row. There are different levels of PowerSeller membership as you sell items of greater value: $1,000 total is bronze, $3,000 is silver, $10,000 is gold, $25,000 is platinum and $125,000 is titanium.

If PowerSellers ever fail to meet the required amount of sales, or their feedback falls below 98% positive, then they lose their PowerSeller status. In short, the only people who get to be PowerSellers on eBay are the people who have been successful for a good while, and are on track to stay that way.

The Shop and the Marketplace.

This is the most important part of understanding how PowerSellers think. They don’t see what they’re doing as being some random bazaar, or a hobby – instead, they see themselves as a business.

Put it like this. If you run a stall in a marketplace, the chances are that you have a general area of business, but you mostly just sell whatever you can get your hands on that week. If your dodgy buddy got his hands of a job lot of something at a discount, then that’s what you’ll be selling. This might be fun – and when you have a good week, you’ll have a really good week – but it’s no way to run a real business in the long-term.

PowerSellers think far more like shops. They sell the same things again and again, every week – regular stock for regular customers. They do ‘boring’ business things like keep inventories and budgets. They know what they’re going to be selling, how much they buy it for and how much they expect to sell for. Just like a real shop, there can be hard times sometimes, but their income is stable and their business can grow slowly.

The best advice I can give you on thinking like a PowerSeller is this: don’t take long-term risks for short-term gain. Look after your reputation, manage your selling properly, provide good customer service and the rewards will come to you in due course. And you’ll get a little badge next to your name that makes people trust you more!

One possibility that you might have realised so far is what eBay can do for any other businesses you might have. Remember, millions of people visit eBay every day – why keep everything separate when you’re starting to tap into that kind of power? The next email will show you a few ways you can use eBay to grow your other businesses.

14 Inventory and expenses.txt

Inventory and expenses

Inventory is usually the largest current asset of a business that sells products. If the inventory account is greater at the end of the period than at the start of the reporting period, the amount the business actually paid in cash for that inventory is more than what the business recorded as its cost of good sold expense. When that occurs, the accountant deducts the inventory increase from net income for determining cash flow from profit.

the prepaid expenses asset account works in much the same way as the change in inventory and accounts receivable accounts. However, changes in prepaid expenses are usually much smaller than changes in those other two asset accounts.

The beginning balance of prepaid expenses is charged to expense in the current year, but the cash was actually paid out last year. this period, the business pays cash for next period’s prepaid expenses, which affects this period’s cash flow, but doesn’t affect net income until the next period. Simple, right?

As a business grows, it needs to increase its prepaid expenses for such things as fire insurance premiums, which have to be paid in advance of the insurance coverage, and its stocks of office supplies. Increases in accounts receivable, inventory and prepaid expenses are the cash flow price a business has to pay for growth. Rarely do you find a business that can increase its sales revenue without increasing these assets.

The lagging behind effect of cash flow is the price of business growth. Managers and investors need to understand that increasing sales without increasing accounts receivable isn’t a realistic scenario for growth. In the real business world, you generally can’t enjoy growth in revenue without incurring additional expenses.

14 – The Subservient Chicken.txt

The Subservient Chicken

Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches.

The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan “Get chicken just the way you like it”.

There are more than a hundred commands the chicken will respond to, including:

· Michael Jackson dance moves such as moonwalk
· River dance
· The elephant
· Lay an egg
· Walk like an Egyptian
· Yoga
· Rage
· Spank
· Taco Bell
· Fight

When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald’s he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. The chicken responds to the command “smoke crack” by smoking but when told to “smoke a bong” he waggles his finger scoldingly.

Burger King’s Chicken Fights campaign was recently introduced. The two cockfighting chicken characters are modeled off this chicken.
There seems to be no end to the variations on the theme from Burger King. There has also been a lot of criticism leveled at the chain about the Subservient Chicken but for now it looks like Burger Kind is crying all the way to the bank.

A successful viral campaign isn’t always in good taste… maybe that’s what makes them so tasty.

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14 – The Importance of A Good Design.txt

The Importance of A Good Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.